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About design, marketing and technology. A place for practical tips that will help you plan your next activities.
Social Media
Social media content planning: topics, formats and scheduling
Plan social media topics around your offer, organise assets and approvals, and assess posts against their purpose.
16 October 20262 min readRead article
CGI
Architectural visualisation brief: what to prepare
Prepare an architectural visualisation brief: drawings, views, materials, lighting and approvals. Learn what an accurate quote needs.
16 October 20262 min readRead article
Websites
Law firm websites: content and contact
What belongs on a law firm website? Practice areas, people, first contact and updates, illustrated by Małgorzata Glembin’s site.
15 October 20262 min readRead article
SEO
Google Search Console: analysing queries and pages
Analyse Search Console queries and pages using filters, clicks and CTR, then choose which existing articles need work.
15 October 20262 min readRead article
Graphic design
Packaging content: front, back and information hierarchy
Organise a product name, brand, variant and supporting information on packaging, with the Ole!Komp design for Rowaj+ as an example.
7 October 20262 min readRead articleSocial Media
Event posts: graphics, copy and publishing
Plan an event post with its topic, date, location, participation details and contact, using Pierogi One’s Food Contest as an example.
7 October 20262 min readRead article
Graphic design
Large-format map design: legends and readability
Large-format map design: source data, symbols, legends, scale and readability checks before sign production.
7 October 20262 min readRead article
Branding
Logo on a business card: layout, contrast and files
Logo placement, contact details, colour versions and vectorisation, with business card examples from Marszałek Recykling and JW-CLEAN.
7 October 20262 min readRead article
Branding
Logo and visual identity: defining the scope
How does a logo differ from a visual identity? Understand the mark, colours, typography, guidelines and working files.
27 September 20262 min readRead article
Automation
Booking applications: functions and implementation scope
Plan a booking application: availability, resources, confirmations, rescheduling and the first version’s admin functions.
27 September 20262 min readRead article
Automation
Enquiry automation: forms, follow-up and proposals
Plan enquiry automation around form data, ownership, duplicate handling, error recovery and proposal approval.
27 September 20262 min readRead article
SEO
Pre-launch SEO: a practical checklist
Before launching a website, check content, forms, URLs, indexing, canonicals and the sitemap, then verify the live release.
27 September 20262 min readRead articleSEO
Website SEO audit: scope and actionable recommendations
What belongs in an SEO audit? Crawl access, content, internal links, Search Console data and prioritised implementation recommendations.
27 September 20262 min readRead article
Websites
Landing page or business website: choosing the scope
Compare landing pages with business websites: purpose, content, navigation, forms and future development.
19 September 20262 min readRead article
Graphic design
Label design and packaging design: the differences
Label or full packaging design? Compare the artwork scope, dieline, design surfaces and information needed for a quote.
19 September 20262 min readRead article
Social Media
Business reels: filming, editing and subtitles
Prepare business reels: scripts, supplied footage, editing and subtitled versions, with an example from CM Woronicza.
19 September 20262 min readRead article
Photography
Packshots or styled product photography: choosing a scope
Compare packshots with styled product photography: uses, backgrounds, views, retouching and assets for stores, catalogues and campaigns.
19 September 20262 min readRead article
Marketing
Instructional video: scope, script and filming
When does an instructional video help? Define the task, script, shots, content approval and delivery versions.
19 September 20262 min readRead article
Photography
Preparing products for packshot photography
Prepare products for packshots: variants, cleaning, shot lists, packaging and store requirements before the shoot.
19 September 20262 min readRead article
Graphic design
Vehicle wrap design: assets and preparation
Prepare a vehicle wrap design with the exact vehicle model, measurements, logo, coverage and installer requirements.
19 September 20262 min readRead article
Animation
Logo animation: uses, source files and formats
When is logo animation useful? Review applications, source files, sound versions and delivery needs for video and websites.
19 September 20262 min readRead article
Marketing
Google Ads: how it works, costs and measurement
How Google Ads works: auctions, keywords, landing pages, conversions and the difference between ad spend and management fees.
9 September 20262 min readRead article
Marketing
Google Ads, Meta Ads or LinkedIn Ads: choosing a channel
Compare Google Ads, Meta Ads and LinkedIn Ads through intent, audiences, creative assets, budget and enquiry measurement.
9 September 20262 min readRead article
Animation
2D and 3D animation: choosing technique and scope
2D or 3D animation? Compare artwork, models, scripts, sound and uses for advertising, instructions or product presentations.
9 September 20262 min readRead article
CGI
Product 3D modelling: geometry, inputs and files
How is a product model built? Dimensions, references, detail, materials and formats for rendering, animation and other uses.
9 September 20262 min readRead article
Graphic design
Logo design: from brief to final files
How is a logo designed? Brief, visual direction, typography, small-size tests, variants and file handover.
9 September 20262 min readRead article
Websites
Website design: stages of the project
Website design stages: brief, content, UX/UI, development, testing and handover. Clarify client responsibilities and running costs.
9 September 20262 min readRead article
CGI
Architectural visualisation: types and uses
Architectural visualisations for interiors, buildings and developments: views, drawings, lighting and project presentation files.
9 September 20262 min readRead article
Graphic design
Packaging design: stages and print preparation
Packaging design stages: brief, dieline, content hierarchy, samples and production files. Understand client, designer and supplier roles.
27 August 20262 min readRead article
Graphic design
Catalogue design and layout: from content to publication
Catalogue design and layout: structure, covers, tables, source files and revisions, with product catalogue and EM-MED examples.
27 August 20262 min readRead article
CGI
3D visualisation in Warsaw: preparing a project brief
Commissioning 3D visualisation in Warsaw: drawings, models, views, approvals and delivery files. Compare project scopes.
27 August 20262 min readRead article
Websites
Online store design: from categories to checkout
Design an online store’s categories, search, product pages and checkout, then test ordering on mobile.
27 August 20262 min readRead article
Graphic design
Banner design: copy and readability
Design a readable banner with a clear message, hierarchy, contrast, suitable formats and print or digital checks.
27 August 20262 min readRead articleGraphic design
How much does banner design cost?
Banner design prices: print or digital, original artwork, adaptations and formats. Review scope and production requirements.
25 August 20262 min readRead article
CGI
How much does a 3D visualisation cost?
3D visualisation prices for products, interiors, buildings and developments. Review modelling, view counts and quotation materials.
25 August 20262 min readRead article
Marketing
How much does advertising video production cost?
Advertising video prices: concept, shoot length, location, editing and versions. Review the scope and separately quoted work.
25 August 20262 min readRead article
Social Media
How much does social media management cost?
Social media management prices: channel, posts, graphics, copy and reporting. Distinguish subscriptions from extras.
25 August 20262 min readRead article
Graphic design
How much does leaflet design cost?
Leaflet design prices: single or double-sided formats, folds, client assets and print files. Compare scope and extra work.
25 August 20262 min readRead article
Graphic design
How much does a visual identity cost?
Visual identity prices: colours, typography, logo guidelines and applications. Compare work around an existing logo with extra deliverables.
25 August 20262 min readRead articleWebsites
How much does an online store cost?
Online store prices: product counts, variants, data, payments, delivery and development scope. Learn what to prepare.
25 August 20262 min readRead article
Websites
How much does website design and development cost?
Website prices: landing pages, business sites, sections, pages, client assets and additional costs.
25 August 20262 min readRead article
Graphic design
How much does logo design cost?
Logo pricing: a simple mark, brief, applications and files. Distinguish new design, vectorisation and visual identity.
25 August 20262 min readRead articleGraphic design
How much does packaging design cost?
Packaging design prices: a product, dieline, copy, product sheet and variants. See what artwork includes and what needs a separate quote.
25 August 20262 min readRead articleGraphic design
How much does product catalogue design cost?
Catalogue design prices: page count, cover, layout and deliverables. Compare package scope and the materials needed for a quote.
23 August 20262 min readRead article
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