Blog / Graphic design

How much does a visual identity cost?

Visual identity prices: colours, typography, logo guidelines and applications. Compare work around an existing logo with extra deliverables.

2 min readBy 56CREATIVES

A visual identity can develop an existing logo or form part of a broader brand project. Pricing needs defined deliverables: colours, typography, guidelines and usable materials. Several mockups do not automatically mean editable working templates will be supplied.

56CREATIVES prices and scope

  • Colours and typography for an existing logo: 63.47 USD excl. VAT.
  • Identity foundations and guidelines for an existing logo: 139.63 USD excl. VAT.

Prices cover the stated scope. Choose a service to check the full package, extras and total. Third-party costs are agreed separately. USD prices use the fixed NBP exchange rate of 2 November 2026.

Colour and typography work establishes core visual rules. A broader package includes identity foundations and logo guidelines. Share logo files and intended uses to determine whether redrawing, refinement or a new mark is needed.

PUF SALTS - advertising poster "NEW PUF SALTS, try it today" with several products of the line
PUF SALTS - single bottle of Blueberry Raspberry Ice on a purple background with blue and pink smoke
PUF SALTS - visual identification used on the advertising poster and product packshot.

Additional applications

Cards, proposal PDFs, presentations, packaging and social templates involve different work. Specify formats, pages and how files will be used. Distinguish design from copywriting, photography, printing and website implementation.

How can handover be checked?

Check logo rules, colours, fonts and file formats. Agree access to required licences. PUF SALTS and Trzeźwy Umysł show different application sets. Your scope should follow the materials the brand will actually need.

What to prepare for a quote

  • Share the current logo and applications needing work.
  • Specify the number of designs and delivery formats.
  • Confirm template editability and required licences.

Questions and answers

Does a visual identity require changing the logo?

No. Rules and applications can be developed around an existing mark if it still suits the brand.

Related service

See the scope of brand visual identification.

Graphic design

See what the finished project looks like

Logo and branding for PUF SALTS - project image

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Logo and branding for PUF SALTS

Visual identity for Marta Wyrozumska - Trzeźwy Umysł - project image

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Visual identity for Marta Wyrozumska - Trzeźwy Umysł

Branding and cosmetics packaging for Veloura - project image

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Branding and cosmetics packaging for Veloura

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