Case Study / Personal brand / Visual identity / Social media
MARTA WYROZUMSKASOBER MIND
Comprehensive development of Marta Wyrozumska's personal brand - Trzeźwy Umysł, including the creation of visual identification, logo, preparation of social media profiles and communication direction based on the brand owner's expert presence in digital channels.
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From concept to completion
The brief was to build a distinctive personal brand from the ground up, with its own visual identity, professionally prepared social channels and a consistent way to present the founder's expertise and services.
We developed the visual identity, designed the logo and prepared the social media profiles for regular publishing. The content direction centres on Marta Wyrozumska herself, connecting the expertise behind Trzeźwy Umysł with her presence in the brand's videos and communications.
Project details
A personal brand built from the ground up.
Trzeźwy Umysł was developed as a connected visual and communication system for Marta Wyrozumska's personal brand. The key was to bring her professional image together with social media communication led by Marta herself.
We began by defining the brand's visual direction and character, then created the logo and identity system, set up the social profiles and developed a communication approach built around Marta's personal presence online.
The result
The result is a foundation for the personal brand: a visual identity, prepared social channels and a clear communication direction linking Trzeźwy Umysł directly to Marta Wyrozumska.
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