Case Study / Branding / Packaging design
POOF
SALTS
For the PUF SALTS brand, we have prepared a complete visual identification system, including the design of the logo, packaging, labels and advertising and promotional materials. All elements have been designed as a coherent visual ecosystem, ready to be used in both marketing communication and production.
Explore the project
From concept to completion
The brief was to build a visual identity for a new product brand, consistent across every customer touchpoint, from the product and packaging to advertising.
We developed an identity system defining the brand's character and the key design elements needed for the product launch.
Project details
A complete visual identity for a new product brand.
The project covered visual identity and advertising materials for 15 PUF SALTS products, with a consistent approach across the range.
We started with the brand's visual direction, then designed the logo, identity system, packaging, labels, advertising and branded merchandise.
The result
The finished branding includes digital assets and production-ready materials, providing a consistent identity across the brand's channels.
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