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Packaging content: front, back and information hierarchy
Organise a product name, brand, variant and supporting information on packaging, with the Ole!Komp design for Rowaj+ as an example.
Packaging hierarchy determines what people read first and where they find detail. The front identifies the product, while the back can carry longer information. Adapt that division to the pack’s shape, display conditions and approved content.
The front: product recognition
Establish the relationship between brand, product name and variant. Choose the most important explanation of purpose. Additional messages should not obscure the name or introduce unverified claims. The front and back of Ole!Komp for Rowaj+ illustrate this division.
The back: descriptions, instructions and details
Divide longer text into sections. Separate descriptions, usage information and company details. The product owner should approve names, units and required wording. A designer organises the content but does not replace substantive review.
How should the pack be checked?
Review an actual-size sample, including its assembled form. Check seams, folds, handles and areas hidden on display. Each size variant needs its own review. A mockup helps assess appearance, while the production file needs checking against the supplier’s specifications.
Project checklist
- Check that the front identifies the name and variant.
- Check instructions, captions and hidden areas after assembly.
- Confirm every product value and description with the client.
Questions and answers
Does the designer supply all product information?
Copywriting is agreed separately. The responsible product owner supplies or approves specifications, instructions and content requiring verification.
See what the finished project looks like
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