Google Ads, Meta Ads or LinkedIn Ads: choosing a channel

Choose an advertising channel around the offer, audience and a measurable purpose. Search campaigns can respond to existing queries, while visual advertising can introduce products to people not actively searching. Launching a campaign alone does not establish results.

56CREATIVES prices and scope

• Google Ads, one campaign: 152.33 USD excl. VAT per month; setup, if required: 177.71 USD excl. VAT.
• Meta Ads, one campaign: 152.33 USD excl. VAT per month; setup, if required: 152.33 USD excl. VAT.
• LinkedIn Ads, one campaign: 177.71 USD excl. VAT per month; setup, if required: 177.71 USD excl. VAT.

Prices cover the stated scope. Choose a service to check the full package, extras and total. Third-party costs are agreed separately. USD prices use the fixed NBP exchange rate of 2 November 2026.

Google Ads and search intent

For search advertising, examine queries and whether the landing page answers them. Google Ads also covers other placements. Delivery depends on factors including auctions, ad quality and context. Setting a budget does not reserve a particular search position.

Meta Ads and LinkedIn Ads

Meta campaigns depend on message, creative work and audience fit. LinkedIn enables planning in a professional context. Do not assume one platform suits every B2B or B2C offer. Check available targeting and formats when planning the actual campaign.

Advertising spend and management

Separate platform spend from setup, optimisation and reporting fees. Graphics, video, landing pages or advanced measurement can be additional tasks. With limited resources, prioritise a defined test instead of spreading spend across disconnected activities.

How should results be compared?

Define the conversion and verify its recording. Clicks, submitted enquiries and sales are different actions. Examine cost and enquiry quality; for sales, consider order value and business costs too. ROAS compares revenue with advertising spend rather than overall profit.

Project checklist

• Define each channel’s purpose and destination page or form.
• Separate platform spend, management and asset production.
• Verify conversion recording before assessing enquiry cost.

Search ad delivery is explained in Google’s Ad Rank documentation.