Landing page or business website: choosing the scope

A landing page focuses on one offer and next step; a business website can present several services, people and broader information. The task determines the choice, not simply the number of screens. A single-page site still needs a defined content, feature and contact scope.

When should a landing page be chosen?

For a specific campaign, event or service, create a coherent route from message to form. Answer the questions needed for a decision rather than sending visitors through extensive navigation. Essential conditions and business details should remain accessible.

When is a business website needed?

Several service areas, projects, articles or audiences may require separate pages. Organise them around visitors’ needs. A law firm site explains practice areas and working arrangements; a doctor’s site may also organise practice locations.

What should supplier proposals be compared on?

Compare sections or pages, copy preparation, forms, mobile layouts and editing. Distinguish development from the domain, hosting and ongoing support. For future growth, agree how content will be added without rebuilding the core structure.

Project checklist

• Write down the site’s purpose and primary next step.
• Identify content needing its own URL rather than adding tabs.
• Compare functions, content and maintenance across supplier proposals.