Event posts: graphics, copy and publishing

An event post should quickly explain what is happening, when, where and how to take part. The graphic highlights the essentials, while the caption supplies detail. Collect approved information before design instead of adding it after the layout is agreed.

What belongs on the graphic?

Choose the event name or topic and the details needed to identify its time and location. Not every participation rule belongs in the image. Check readability on a phone at roughly the size people will see in their feed.

How should the caption be used?

Use the caption for the programme, participation details and next step. If information may change, agree where updates will be maintained. Graphic and caption must show the same date and booking method. Check tagged profiles before publishing.

Pierogi One example and pre-publication checks

The Food Contest design for Pierogi One presents an event within the restaurant’s identity. Before publishing, verify the name, date, location, contact and required formats. A post design does not establish profile management, event organisation or a measured campaign result.

Project checklist

• Compare date, time and location in the graphic and caption.
• Check the registration method and destination link.
• Arrange an update if the programme or timing changes.