Business reels: filming, editing and subtitles

Business reels can use supplied files or new footage. Before requesting a quote, specify the number of videos, subject, lengths and publishing locations. Scripting, filming, editing, subtitles and profile management are separate parts of the scope.

Topic and shot planning

Choose one message for one audience. Plan the opening, sequence and next step. Demonstrations need an understandable order; interviews need a suitable setting and sound. Before filming, check the background, lighting and whether important details remain visible vertically.

File delivery and editing decisions

Send originals in named folders. Identify key statements, names and exclusions. Agree formats and subtitled versions before editing. A landscape film and reel may need different framing and storytelling. Collect feedback in one place with timestamps.

The CM Woronicza example and publishing

From CM Woronicza’s footage, we edited two brand films and two vertical reels. The work included narration, voiceover, subtitles and graphics. Subtitled and clean versions suited different publishing contexts. Captions, scheduling, posting and analysis are agreed separately from delivery of the videos.

Project checklist

• State finished video counts, lengths and placements.
• Confirm subtitled and clean versions and required aspect ratios.
• Collect feedback against one version using timestamps.