Case Study / Video editing / Brand films / Reels
Films and reels
for CM Woronicza
Two brand films and two reels for CM Woronicza. Editing client footage, developing the narrative, voiceover, subtitles and branded graphics.
Explore the project
From concept to completion
Using footage supplied by CM Woronicza, we created two brand films for its website and two vertical reels for Facebook and Instagram. One story explores staff training and teamwork; the other introduces the people behind the medical centre. We shaped both narratives around the patient’s perspective: what the team values, how its members work and how they communicate with one another.
Films for a website and short social reels need different pacing. We organised the interviews and scenes to keep the message clear in each format. The vertical edits were reframed individually, with attention to faces, the logo and space for subtitles.
We worked with the client’s recordings. Our role was to select the scenes, bring them together with the narrative and refine the picture and sound. We created synchronised subtitles, branded graphics and closing sequences featuring the centre’s logo.
The result
The package included two landscape films in Full HD 1920 × 1080 and two vertical reels in 1080 × 1920. Each was delivered with and without subtitles, giving the centre a choice of versions for its website and social channels.
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