2D and 3D animation: choosing technique and scope

2D animation uses flat graphic elements; 3D uses spatial scenes and models. Choose the technique for what needs explaining or showing. Finished duration is only one part of the work: scenes, assets and detail matter too.

When is 2D or 3D useful?

2D can organise diagrams, text or identity. 3D can show form, internal mechanisms and camera movement around a product. Techniques can be combined. Medicus Bonus animation and Pocket Power CGI illustrate different tasks rather than interchangeable versions of one brief.

Script and source assets

Agree scene order and messages before animation. Supply copy, logo and available artwork or models. Identify assets needing creation. If voiceover is required, approve the script and timing before final picture adjustments.

Approvals, versions and delivery

Approve visual direction and scene layout before motion and sound. Script changes after animation can require rebuilding. Agree aspect ratio, resolution, subtitles and silent versions. Source-file handover needs explicit agreement.

Project checklist

• Approve the script and scene order before animation.
• Agree narration, subtitles and files for each channel.
• Check the silent version if it will be used.