Architectural visualisation brief: what to prepare

An architectural visualisation brief defines the subject, intended use and required views. A quote also needs information about drawings and any existing model. Agree these points before comparing proposals: the same number of renders can involve very different modelling work.

Drawings and project versions

Supply plans, sections, elevations and dimensions, plus photographs of existing buildings. Identify the current file versions. If a model exists, state its format and ask the artist to check its suitability. Record missing landscaping or furnishing decisions explicitly.

Views and materials

For each view, specify what must be visible, where it will appear and the required aspect ratio. Explain whether a reference concerns lighting, composition or finishes. Material names and sample photographs are clearer than a request for an elegant interior.

Approvals and scope changes

Approve geometry and camera positions before materials and lighting. Appoint one person to collect feedback. Changing a building’s shape after model approval differs from adjusting a wall colour. Revisions are unlimited within the agreed scope; changes to the brief are agreed separately.

• Subject, project location and current drawings.
• Number of views, aspect ratios and intended uses.
• Materials, time of day, deadline and approver.

Project checklist

• Identify the drawing version and decisions still awaiting approval.
• Assign a purpose, aspect ratio and required detail to each view.
• Name the person collecting feedback and define approval stages.