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Law firm websites: content and contact

What belongs on a law firm website? Practice areas, people, first contact and updates, illustrated by Małgorzata Glembin’s site.

2 min readBy 56CREATIVES

A law firm website should explain which matters it handles, who provides the service and how to get in touch. The firm’s name and actual work are more useful than a general promise of professionalism. Build the structure around its services and prospective clients’ questions.

The first screen and areas of practice

Start with the name, a brief explanation of whom the firm helps and a clear contact route. Describe practice areas in language people outside the profession understand. A separate page is useful when it needs its own explanation; repeating one description under different headings does little for readers.

Contact and the first conversation

Explain how initial contact works alongside the contact details. On mobile, check phone links, the address and form behaviour. Avoid requesting a lengthy case description when basic information is sufficient for a first reply. The firm should approve the questions asked.

A project example and ongoing updates

Małgorzata Glembin’s website brings together practice areas, information about working with the firm and a route to contact. After launch, team details, services and contact information need to stay current. The firm approves substantive content; website design organises its presentation.

Project checklist

  • Approve the name, team, practice areas and contact details.
  • Follow the service-to-contact journey on a phone.
  • Assign ownership of content updates after launch.

Questions and answers

Does each town need a separate page?

Only when it provides genuinely distinct information. Swapping town names in otherwise identical copy does not explain the service.

Turn your idea into a project.

Choose your services and see the price, or tell us about your project.

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