Case Study / SEO / Site analysis / Action plan
SEO audit business website
Analysis of a website in terms of its structure, content and accessibility for search engines. The SEO audit indicates areas requiring improvement and organizes the activities needed for further development of the website.
Explore the project
From concept to completion
A website can have an extensive service offering and plenty of articles while still making the right information hard to find. An SEO audit examines how the pages work together: whether they answer visitors' needs, have a clear structure and lead to the relevant services.
The analysis combines technical checks with a content review. It covers access to important URLs, page titles and headings, internal links, duplicated topics and content gaps. Where Google Search Console data is available, we also review the queries and pages appearing in search results.
Findings are prioritised by their importance to the website and the order in which changes should be made. Each recommendation identifies the issue, where it occurs and a proposed solution, giving the team a practical basis for improvements and future content.
Project details
The audit scope is tailored to the website's size, offering and business goals. It can cover a business website, service website or online store. We begin by identifying what visitors need to find and how they reach an enquiry or purchase.
First, we agree the website's goals and the scope of the review. We then check its structure, page availability, content and internal links, compare observations with available data and prioritise the recommendations.
Once the implementation scope is agreed, changes can be made and checked again. Analysis, implementation and subsequent measurement are separate stages, with their scope agreed at the start.
The result
The audit produces a structured report with areas for improvement, specific recommendations and an implementation plan. It helps identify what needs attention first and what can be developed later.
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