Case Study / Reel filming and editing / Social media
Reel filming and editing
for Krasowska Ubezpieczenia
For Magdalena Krasowska of Krasowska Ubezpieczenia, we create social media video content, from filming and editing reels to designing covers and writing captions. We have recorded footage for further videos and present the completed reel about child insurance as an example of the process.
Explore the project
From concept to completion
As part of our ongoing marketing partnership with Krasowska Ubezpieczenia, we are preparing a series of short videos featuring the client. The recorded footage provides the basis for further Instagram and Facebook reels. We combine editing with graphics and copy so that each post has a clear topic, consistent brand styling and a way to get in touch. The featured video covers child insurance and the questions to review in a policy when a family grows.
Filming and editing reels for social media
We began by recording footage with Magdalena Krasowska. This material allows the series to develop around further topics. For the featured reel, we refined the pacing of the speech and the transitions between shots, cleaned up the audio and subtly corrected the image. This gave the spoken content a structured short-video format for social media.
We added subtitles synchronised with the speech so viewers can follow the content without sound. Explanatory animations organise the topics: the “Child → Partner → You” sequence follows the speech, while a graphic showing two policies transforms into “Child protection”. The motion follows the content and helps present each point.
Selected music and sound effects highlight transitions and the appearance of graphic elements. The reel closes with the client’s logo and website address, connecting the video to the brand and showing where to find further information.
Reel covers and graphics for Instagram and Facebook
A cover introduces the video topic and visually connects it to the brand. For the featured reel, we designed an illustrated graphic with a vector drawing of a child inside a protective shield and the headline “Does your policy cover your child?”. The question makes the topic clear before the video starts.
The navy and gold palette connects the cover to the video graphics and the Krasowska Ubezpieczenia identity. We prepared graphic variants for Instagram and Facebook, adapting the composition to each publishing format while keeping the headline legible.
Captions that complement the videos
Preparing social media materials also involves the text that accompanies the video. For the featured reel, we wrote a caption that introduces the topic and complements the client’s speech. It ends with a call to get in touch, a phone number and a website address. Viewers have both the context of the post and the details needed to start a conversation in one place.
The result
The project has produced a bank of footage for a reel series and the first complete set of publishing materials: an edited reel about child insurance with subtitles, animations and sound design, a cover with graphic variants for Instagram and Facebook, and a caption with a call to get in touch. The video develops the topic, the cover introduces it and the caption points to the next step. Further reels will be edited from the recorded footage, maintaining a consistent brand style.
Turn your idea into a project.
Need video content for social media? We can film and edit reels for your business and prepare covers and captions. Tell us about your project.